This video discusses the potential ban of TikTok in major Western markets and how it will impact Facebook and Instagram advertisers, specifically highlighting the opportunity for businesses to advertise on Instagram Reels and YouTube Shorts.
This video by Ben Heath was published on Apr 11, 2023. Video length: 07:34.
This video discusses the potential ban of TikTok in major Western markets, such as the US and UK, and the impact it would have on Facebook and Instagram ads.
The speaker predicts that if TikTok is banned, users will likely switch to platforms like Instagram and YouTube, specifically utilizing Instagram Reels and YouTube Shorts. This would create a surge in supply for advertisers, leading to lower CPMs initially, but as advertisers catch up, the demand will increase and prices will rise again.
The video advises businesses to prepare for this potential shift and create ads that align with the short-form content consumed on these platforms.
Several countries, including the US and UK, have taken steps to ban TikTok.
If the US bans TikTok, other countries like the UK and EU are likely to follow suit.
Youth spend a significant amount of time on TikTok and are accustomed to short-form video content.
If TikTok is banned, users are likely to switch to Instagram and YouTube.
Businesses should prepare ads that align with the content consumed on Instagram Reels and Facebook Reels.